Video | The story that explains the power of negotiation in business

The story that explains the power of negotiation in business

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An ironic story showing how, in negotiations, perceived value and context can influence decisions. Through a series of refusals that turn into acceptances thanks to new information, the tale highlights the importance of negotiation and strategy in the business world.

I told my son: you will marry the girl I have chosen for you

He said no

I told him she is Bill Gates' daughter

He said OK

I called Bill Gates and told him I want his daughter to marry my son

He said no

I told him my son is the CEO of the World Bank

Bill Gates replied OK

I called the president of the World Bank and asked him to appoint my son CEO

He said no

I told him my son is Bill Gates' son-in-law

He said OK

That's how business works

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