Video | The story that explains the power of negotiation in business

The story that explains the power of negotiation in business

An ironic story showing how, in negotiations, perceived value and context can influence decisions. Through a series of refusals that turn into acceptances thanks to new information, the tale highlights the importance of negotiation and strategy in the business world.

I told my son: you will marry the girl I have chosen for you 

He said no 

I told him she is Bill Gates' daughter 

He said OK 

I called Bill Gates and told him I want his daughter to marry my son 

He said no 

I told him my son is the CEO of the World Bank 

Bill Gates replied OK 

I called the president of the World Bank and asked him to appoint my son CEO

He said no

I told him my son is Bill Gates' son-in-law 

He said OK 

That's how business works 

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